Marketing of Data Acquisition Modular Blocks
Activity Arrangement for Entering the High-Tech Market with Enhanced Data Acquisition System Modular Blocks
Tech Area / Field
- INF-SIG/Sensors and Signal Processing/Information and Communications
- INS-MEA/Measuring Instruments/Instrumentation
3 Approved without Funding
MIFI, Russia, Moscow
- All-Russian Research Institute of Automatics, Russia, Moscow
- ELM Gesellschaft fur Handel und Transfer, Germany, Markkleeberg\nDBM, Germany, Magdeburg
Project summaryPurpose of the Project.
Within the framework of this Project it is planned to organize the activities for entering the high-tech market with the new generation of enhanced automation and data acquisition system (DAQ) modular blocks.
To enable market entry there will be a search for consumers, production and selling of the new generation DAQ modular blocks. The goal of these activities is to create a sustainable business structure on the basis of MEPhI and VNIIA and get profit from the new product manufacturing, selling and servicing.
The offered new generation modular block line includes smart pressure sensors and signal treatment and processing units, which allow improving the DAQ and automation system parameters. The suggested modular blocks are the result of modification of the previously produced pressure sensors and DAQ blocks.
At present there are a lot of pressure sensors and various DAQ modular blocks available on the market. The general-purpose structures dominate on the contemporary product market and there have been introduced a special term for them - “COTS-units” (Commercial-Of-The Shelf). These COTS-units are an alternative to the application-specific blocks, which were produced previously. As a rule COTS-units provide DAQ and automation system output characteristics of low and medium level and are not intended for operation in extremely severe environment. Thus these sensors and systems based on these sensors have some application restrictions and cannot be used in such areas as oil and gas industry, power engineering and some other.
The suggested modular blocks are designed and ready for production. Beta testing has proved that the characteristics of the DAQ and automation systems based on these new modular blocks are significantly improved as compared to those of the conventional COTS-units. The main distinction of the suggested blocks is that they enable significantly higher accuracy and faster response of the systems, as well as wider temperature range and higher resistance to the exposure of severe environment. At the same time the cost of these blocks can be the same or even lower than that of the most COTS-units available on the market now.
The suggested modular blocks can be used in high-precision and fast-response real-time systems in combination with the COTS units (including the built-in units) to improve the system output characteristics, which is not possible if COTS-units are used alone.
The project’s influence on progress in this area.
Due to the Project implementation the designers of the DAQ and automation systems will be provided with advanced modular blocks, which enable higher accuracy, faster response, and better resistance to the severe environment. The cost, terms of delivery, and application peculiarities of the suggested blocks will be the same as those of the COTS-units.
Thus the modular blocks will have better characteristics (higher accuracy, faster response, and better resistance to the severe environment) enabling decrease in work cost and time.
The participants’ expertise.
The MEPhI and VNIIA specialists involved in the project have a great experience in designing DAQ and automation systems and it is proved by numerous publications and presentations at the international conferences.
Pressure sensors of previous generation have been produced since 1991 and proved to be highly reliable and fully complied with the stated specifications. More than 50,000 previous-generation sensors (TGIU) produced by VNIIA are in operation on atomic power stations, GASPROM objects, TRANSNEFT enterprises, and in other industries of Russia and other CIS countries. The TGIU-406 pressure sensors are installed on the oil and gas equipment, petroleum engineering, petroleum chemical plants, oil-pipe lines, gas pipelines, gas-distribution station, transfer pumping station, power plants, etc.
Working with the ISTC project teams at automation blocks creation, for example within ISTC projects # 348, # 893, #1644, specialists from MEPhI and VNIIA have gained a valuable experience in cooperation and establishing partnerships.
Expected results and their application.
As the result of the Project implementation product distribution on the market or other commercial applications shall be organized. A new line of advanced modular blocks will be brought out to the high-tech market enabling creation of different-purpose instrumentation and automation means with improved characteristics at lower costs and/or operation expenses.
The expected yield of the advanced sensors and automation modules is over 10,000 items per year. Within the first 3 years of the Project implementation it is planned to produce up to 5,000-8,000 items per year that corresponds to the sales volume of about 3,000,000 – 5,000,000 USD per year with the estimated profits up to 5-8% (see Table 3).
Meeting the ISTC goals and objectives.
The Project fully complies with the ISTC goals, as “weapon” scientists are involved in this Project pursuing absolutely peaceful objectives. Scientists from the participating institutions will get a chance to present their achievements under the Project at the international conferences and workshops hence to integrate into the international scientific community.
Scope of Work.
The following activities under the Project will be implemented:
- Marketing research and analysis of the suggested product market.
- Product customization to meet the market requirements.
- Development and implementation of the product promotion program.
- Ensuring product certification and legal protection.
- Organization of the product presales preparation, quality control, packaging, and after-sales services.
- Product manufacturing, distribution, and delivery services.
Role of Foreign Collaborators.
Two firms are willing to become Collaborators for this Project.
1. Bohrlochmessungen-Dr.Buckup (DBM) from Magdeburg (Germany) headed by Dr. Buckup. Dr Buckup and his staff deliver the equipment for oil and gas industry, for example oil and gas producing and borehole logging equipment. Besides that DBM carries out research and design activities, provides complex delivery and takes part in the system assembling. As stated in the Collaborator’s Project Supporting Letter the DBM experts are sure about the competitiveness of the smart pressure sensors and high market demand for them. DBM is willing to cooperate with VNIIA and MEPhI under this project.
The collaborator’s role in the Project implementation is to provide support to MEPhI and VNIIA in marketing research (first of all for the oil and gas equipment market), searching for the product consumers, organization of the product delivery and servicing in EU countries.
2. ELM Gesellschaft fur Handel und Transfer mbH (Germany) headed by Mr. Alexander Steinbrecher. ELM delivers electronic components and power station equipment. Beside that ELM carries out analysis of the market for power engineering equipment. The ELM specialists are quite confident that pressure sensors and the suggested modular blocks are in high market demand. ELM is willing to cooperate with VNIIA and MEPhI under this project.
The collaborator’s role in the Project implementation is to provide support to MEPhI and VNIIA in marketing research (first of all for the power engineering market), searching for the product consumers, organization of the product delivery and servicing in EU countries.
Technical Approach and Methodology.
To enable successful consumer acceptance of the new automation system modular blocks it is necessary to provide compatibility of the suggested blocks with the standard automation means ensuring proper interfacing with Fieldbuses and SCADA software. For this purpose there will be carried out updating of the previous-generation pressure sensors and automation units. The modernization does not affect the main scheme and structure of the sensors so the metrological performances of the modified sensors and automation blocks will be as high as those of the previous-generation sensors produced in small-batches.
The sensors are supposed to be updated so that to become “smart sensors” and enable interfacing with automation systems using such Fieldbuses as HART-protocol, MODbus, Ethernet and CAN, some types of interfaces - SSI, USB, RS-232, etc. The suggested blocks must also be updated for being compatible with the SCADA-software and computer design tools, such as TRACE MODE (ADASTRA) and LABVIEW (NATIONAL INSTRUMENTS), etc.
Due to this updating the obstacles for bringing the suggested modular blocks out on the market will be eliminated and it will be possible to start production and product distribution.
Being slightly modified the suggested product due to higher performances will become much more attractive for the consumers than all the rest units available on the market. The suggested pressure sensors and data acquisition and processing blocks will allow to create DAQ and automation systems with enhanced accuracy, high-speed response, and high reliability in harsh environment.
The distinguished feature of the suggested blocks is high level of EMC and unit-to-unit electromagnetic compliance as well as noise and interference immunity.
The cost and the terms of delivery of these blocks are about the same as those of the most COTS-units. The suggested blocks enable end-users to carry out soft- and hardware adapting, as well as maintenance and servicing, which are extremely easy, once installed.
Within the product promotion program it is supposed to carry out a full range of activities necessary for the high-tech measurement equipment, namely: pre-sales testing, pre-sales consultations, warranty and post-warranty servicing. It is also planned to provide long-term consultations on the issues of the product application, compatibility, installation, adjustment, testing, maintenance and replacement.
Within the product promotion program it is also supposed to train the MEPhI and VNIIA specialists in organizing after-sales servicing and communication with the product consumers, to provide consultations and other services to the outside organizations regarding the after-sales service when entering the world market.
The International Science and Technology Center (ISTC) is an intergovernmental organization connecting scientists from Kazakhstan, Armenia, Tajikistan, Kyrgyzstan, and Georgia with their peers and research organizations in the EU, Japan, Republic of Korea, Norway and the United States.
ISTC facilitates international science projects and assists the global scientific and business community to source and engage with CIS and Georgian institutes that develop or possess an excellence of scientific know-how.